I’m what most people will call an expert doing Search Enginge Optimising (SEO), and I am payed bucks to help companies atcheive what they want in search results. However: Have you really ever stopped up and think to yourself WHY on Earth you should search optimise your website?
It seams to me that some just “do it” because “everybody else are doing it”. How about you?
I know it’s good to do it. I even know some secrets I won’t share with my clients, because it’s like black hat - and I never know when the big machines (Google, MSN, Yahoo) will be able to read it and list it forbidden. (However the techniques work pretty well.)
It seams a lot of people (myself was included) are doing SEO just for fun. I mean, it can be really fun - but it must give me something back. Usually free traffic. But what do I do with the traffic? What’s my purpose?
I’m in business, just as I guess you are in business. Let me list two of the benifits of having a search engine optimised website:
- Free traffic (of course you know this) - from search engines. This is the most logic part of it!
- Cheaper traffic (This is NOT that logic)
Do you know that you can save money by doing SEO before you buy traffic?
Let’s say you wanna buy traffic from Google AdWords. That’s called PPC (PayPerClick). Google AdWords is pretty special: it looks to these factors to put a price tag on your ad:
- What keyword you picked (more competition = higher price)
- How you wrote your ad (use of keyword = lower price)
- How your landing page is made (use of keyword)
All together these 3 factors combined give Google a “common sense” of your campaign. IF the keyword you’ve chosen doesn’t match the words in your ad text and on your landing page - they will make eack click through very expensive for you. However, if you’re able to have a good match (use your keyword all places), it looks much more relevant to each other - and Google lowers your click price.
Neat, huh…?
So, are you doing search engine optimising for free traffic, or to get cheaper traffic?
